Why and How to Reach Baby Boomers (Born 1946-64)
Whether you’re in the healthcare, personal care, beauty, luxury travel or real estate business, there is one group that likely represents the largest share of your brand purchases, but most marketers have forgotten them entirely, and are focused on the millenials.
Baby Boomers (those born between 1946-64) have 70% of the wealth in the U.S., and buy 49% of all consumer products – far more than any other group.
But reaching them can be tricky, because they are not a monolithic group, and are at different life stages within the baby boomer group.
We have developed a free report detailing in which industries the baby boomers are heavy spenders, and most importantly, how to reach them.
