The consumer products and beauty market has become so fiercely competitive that it has been increasingly difficult to gain the attention of media and consumers and to differentiate one’s product. It takes a great deal of strategy and creativity to break through the clutter.
When selecting a marketing communications firm to help you make your brand stand out from the crowd, take a careful look at its ability to reinforce the brand’s marketing strategy, so your brand won’t just be part of a product round-up story, but will stand on its own.
Reverberate! is led by an industry veteran with a top MBA who has worked in the consumer products and beauty industry for many years and can help your brand achieve its business objectives.
Here’s a preview of a few brands we have worked with:
McNeil Pharmaceuticals
- Imodium (anti-diarrheal) — Creative high-profile brand awareness-building campaign around traveler’s diarrhea for the market leader
- Probiotica (digestive aid)
Novartis Consumer Health
- Benefiber (fiber supplement) — Helped launch innovative fiber supplement product, garnering 220+ million media impressions.
Procter & Gamble
- Nutrition Category
HealtheTech
- BodyGem Metabolic Measurement System (weight loss) — Launched innovative weight loss measurement system that resulted in significant national media coverage and helped take the company public.
Estee Lauder Skincare
- Launched several anti-aging and suncare products
Botox Cosmetics
- National trade and consumer media outreach, issues management, promotions
Avage
- Wrinkle/hyperpigmentation treatment
- Brand launch with national consumer and trade media outreach resulting in over 100 million media impressions
Whole Foods/Whole Body
PrescribedSolutions Customized Skincare
Meridian Skincare
Gabriel Cosmetics
Vitavis Laboratories/Pruvin
Hear directly from our clients:
“Reverberate! became a true partner with our company and helped our brand in countless ways– from adjusting our positioning to bringing it full-force to the media. They really helped take us to the next level.”
– Nanette Liegeois, President/Founder | Meridian Skincare, Ltd
“Steve Deitsch and his team led a very successful public relations program to launch Benefiber, an innovative fiber supplement from Novartis Consumer Health. They created a very strategic & creative program to help educate customers and reinvigorate a stagnant category, and garnered over 220 million media impressions, helping the brand quickly exceed its sales goals.”
– Rob Hahn, Brand Manager | Novartis Consumer Health