Problem:
Producing a customized skincare only sold in physicians’ offices, the brand launched with little to no press. In a very competitive position and little dermatologists support, the distribution was not national. PrescribedSolutions turned to Reverberate!for assistance.
Strategy/Implementation:
Reverberate! fielded consumer surveys to illustrate the need for physician intervention in skincare purchases showing women didn’t understand their own skincare needs. Building credibility with a third party, Reverberate!orchestrated the partnership with the Skincare Dermatology Specialists Society and set up local and national dermatologist spokespeople.
Results:
Reverberate! helped simplify the product’s story by positioning it as the leader of Cosmetics media outreach. Reverberate!conducted consumer and trade print media outreach targeting national and key markets as well as setup deskside briefings with many top women’s magazines. Bringing in 35+ million trade and consumer audience impressions including New York Times, Vogue, New Beauty, Real Simple, Health, Zink, Dermatology Times, Dermatologic Surgery Times, and more, media buzz skyrocketed and increased sales prepping for its acquisition by a larger pharmaceutical company.