The U.S. continues to lead the luxury travel market, with 9.2 million luxury travelers, compared to China’s 6.2 million. Luxury today means unique experiences combined with the highest levels of comfort and individual services. An increasing number of people are ready to spend a lot of money for quality, but there is also much greater competition for these luxury travelers.
Growth in international luxury travel is expected from consumers in emerging markets, mainly driven by booming demand from the expanding middle class and aspirational consumers. However, the gay market segment spends more than twice what the mainstream market does on luxury travel, primarily due to many gay couples with dual incomes and no children.
To reach these luxury travelers, companies need to provide unique and/or unusual offerings and services, and to promote these through both traditional and nontraditional methods.
Reverberate! specializes in reaching luxury travelers and provides clients with customized marketing support that underscores the brand’s point of difference. We offer unparalleled access to luxury travel writers and producers by creating unique programs that will set your company apart from the competition.