Watch LOGO? Read The Advocate or Out? Go to Pride parades or hang out in gay bars? If so, you’ve been exposed; to images; in advertisements; that want to sell us a particular brand of car (Subaru), vodka (Absolut) or underwear (2(x)ist).
Consider it the ultimate capitalist compliment. After having long denied our very existence, the world of marketing has embraced gays and lesbians. Companies and the products they push have come to recognize and celebrate our spirit of independence; our unique take on life; and our statistically disproportionate disposable income!








