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Mad Men Embrace LGBTs
Posted On:
November 16, 2011
, by Admin
Watch LOGO? Read The Advocate or Out? Go to Pride parades or hang out in gay bars? If so, you’ve been exposed; to images; in advertisements; that want to sell us a particular brand of car (Subaru), vodka (Absolut) or underwear (2(x)ist).
Consider it the ultimate capitalist compliment. After having long denied our very existence, the world of marketing has embraced gays and lesbians. Companies and the products they push have come to recognize and celebrate our spirit of independence; our unique take on life; and our statistically disproportionate disposable income!
Where are the gay ads?
Posted On:
November 11, 2011
, by Admin
Recently a friend pointed out something interesting in an Orbitz ad: a man wearing a Human Rights Campaign shirt with its unmistakable (to those in the know) logo in full view. Is such a stealth device indicative of where the advertising industry is headed in aiming ads at the LGBT community? And do some companies have policies (official or unspoken) which preclude them from advertising with LGBT newspapers, magazines, sexy fag rags, websites or anything else whose target audience gives off the slightest whiff of alternative sexuality?
