Expertise | What We Do | How are we different | Capabilities

Expertise

REVERBERATE! specializes in healthcare marketing and public relations, consumer/beauty marketing/PR, gay/lesbian (LGBT) marketing and gay PR. Let us show you how we can build awareness, penetrate the market and generate excitement for your business through award-winning marketing and PR programs!
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Staff Experience

Consumer Health & Beauty
We have many years of consumer health and beauty marketing and public relations experience, having worked with many of the top companies and brands, as well as with start-ups to help them increase awareness, build brand loyalty, generate excitement and engagement, and most importantly, to help drive sales. What sets our work apart is our ability to work strategically to reinforce a brand’s unique point of difference to help set it apart from competitors.

Here is a partial list of just some of the great brands & companies we have worked with over the years:

McNeil Pharmaceuticals

  • Imodium (anti-diarrheal) — Creative high-profile brand awareness-building campaign around traveler’s diarrhea for the market leader
  • Probiotica (digestive aid)

Novartis Consumer Health

  • Benefiber (fiber supplement) — Helped launch innovative fiber supplement product, garnering 220+ million media impressions.

Procter & Gamble — Nutrition category

HealtheTech

  • BodyGem Metabolic Measurement System (weight loss) —  Launched innovative weight loss measurement system that resulted in significant national media coverage and helped take the company public.


Beauty

Estee Lauder skincare —  Launched several anti-aging and suncare products

Botox Cosmetic (wrinkles) —  National trade and consumer media outreach, issues management, promotions

Avage (wrinkle/hyperpigmentation treatment) —  Brand launch with national consumer and trade media outreach resulting in over 100 million media impressions


Healthcare
Reverberate! Marketing Communications was founded by Steve Deitsch, who has worked at many of the leading pharmaceutical companies (Merck, Pfizer, BMS) in marketing, sales and business development postions.
Later, Deitsch worked in healthcare PR at some of the leading large public relations firms (Burson-Marsteller, Ruder Finn), helping large national brands build awareness, loyalty and/or market share. During this time, Deitsch noticed that these large clients would be provided with mostly junior-level support on a daily basis, but would still be paying enormous retainer fees.  The result was mediocre work and high expense. Deitsch decided to create a better way, where clients could get daily access to senior-level experts who understand healthcare marketing and PR, yet wouldn’t have to break their budget.  So in 2005, Reverberate! Marketing Communications was born.

Below is a partial list of healthcare clients our staff has handled:

Allergan

  • Botox (migraines/chronic pain/juvenile cerebral palsy) —  data support for off-label indications
  • Botox Cosmetic (wrinkles) —  media relations, promotions, crisis management
  • Tazorac (acne treatment) —  national media relations

Lumenis

  • ClearLight (light-based acne treatment device) —  FDA Clearance, national media relations

AstraZeneca

  • Pulmicort Respules (pediatric asthma) —  national media tour
  • Rhinocort Aqua (allergic rhinitis/hayfever)
  • Pulmicort Turbuhaler (adult asthma)
  • Symbicort (adult asthma)

Pfizer

  • Lyrica (neuropathic pain, epilepsy) —  FDA approval, data support, market conditioning

Novo Nordisk

  • Victoza (Type II Diabetes) — pre-approval market conditioning, preparation for US launch

Schering-Plough

Eurand —  Cystic Fibrosis Enzyme launch preparation


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