Gay/Lesbian

According to recent estimates, gay and lesbian adult consumers’ purchasing power has risen to $712 billion, and is near the buying power of the African-American and Hispanic audiences, which are about two to three times larger in population.

Not only are gay consumers educated and successful, they’re fiercely brand loyal. As Fortune asserts, “gays and lesbians typically have significantly greater buying power than other so-called affinity groups and tend to be more brand loyal.”

Gays and lesbians are not just important because they have enormous buying power, but also because they are early adopters of technology, fashion, trends and innovations, and they are great influencers of the mainstream population.

Reaching the gay and lesbian market requires an innate sensitivity to the types of messages that will appeal to them or else they could possibly backfire. It also requires excellent relationships in the gay and lesbian community and media.

REVERBERATE! specializes in gay and lesbian marketing, and has long-standing relationships with key gay and lesbian media and opinion leaders

Our Clients Include:

  • Continental Airlines —  A major American airline based in Chicago, Illinois
  • New York Life —  One of the largest mutual life-insurance companies in the United States
  • American Cancer Society —  Nationwide community-based voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer
    (see case study)
  • Vlada Lounge —  One of New York’s award winning Gay Bars
  • GayFest NYC (theater festival) — An annual Theatre festival in New York City which showcases plays and musicals
  • Crayton Robey Productions (independent film) — An entertainment production company that creates, develops and produces contemporary works for the stage, television and film
  • Embrem Entertainment (independent film) —  An independent film company dedicated to produce and distribute quality motion pictures that will entertain, enrich and inspire
    (see case study)
  • Stewart Lewis —  Up and coming singer, musician, song writer, and author with several publish cds and books (see case study)
  • Qtalk —  A gay live talk/variety show (see case study)
  • The Palette Fund —  The Foundation focuses on Nutrition & Wellness,  Patient Navigation, and Queer Youth
Get People To Your Message Contact Reverberate!