Qtalk
Situation Analysis
Qtalk, a live, monthly LGBT talk/variety show with several hosts and guest performers, had been launched for a year, but had little awareness or traction in the LGBT community. Qtalk’s mission was to foster dialog between the straight and LGBT audiences, so also needed to reach the mainstream audience.
Strategies/Implementation
REVERBERATE! Marketing Communications devised the following strategies to differentiate the film and meet the business objectives:
- Positioned Qtalk as an LGBT version of “The View”
- Engaged Qtalk audiences through social media
- Raised awareness through local and national media relations
- Used connections to bring on higher-level guests
- Emmy-nominated Leslie Jordan (Will and Grace)
- GLAAD President Jarrett Barrios
- Tony-winner Daisy Eagan (My Secret Garden)
- Set up meetings with OurSceneTV, Here Media and Logo for distribution
- Media impressions: 10+ million
- Added over 1,500 fans on Facebook in a short period of time
- Qtalk host Frantz Hall chosen as one of Instinct Magazine’s 2010 Leading Men
- Qtalk broadcast on OurScene TV
Results
Coverage in most major gay/lesbian and mainstream print outlets in both NYC and nationally, including the New York Times, Logo, CNN, Edge, Time Out New York, the Village Voice, Next Magazine, Instinct Magazine, Gay City News, SiriusXM Radio, Next Magazine and Gay List Daily.
